Transparency and Traceability

Follow That Meat is a data management service providing transparency and traceability at every step of the meat supply chain. This unique system encourages the flow of relevant data about each individual animal from ranches, onto trucks, through auction yards, stock yards, and after slaughter continuing with the carcass, onto subsidiary primal cuts, and retail packaging.  This increased information flow empowers more efficient market decisions and minimizes impacts of regulatory actions.  Follow That Meat benefits every actor in the meat supply chain: ranchers, livestock purchasers, auction yards, stockyard operators, meat processors, wholesalers, institutional purchasers, and eaters.